How much does a food truck make?
A food truck's profit is what's left after food, labor, fuel, the commissary and permits. Enter your own numbers above. The example starts a truck for $90,000 that serves 75 customers a day at a $14 average ticket, 20 days a month. That's 1,500 customers and $21,000 a month in sales. After 32% food cost and $10,000 a month in other costs, it keeps $4,280 a month and pays back in 1 year 10 months.
Your hourly pay is the honest test. Most owners work the truck themselves, so the profit is mostly their own wage. The example's owner works 50 hours a week, which works out to about $20 an hour. That return on cash looks strong at 219% over 5 years, or 70.1% a year, but only because the owner's labor isn't counted as a cost. If you'd hire someone to run the window, add their pay to the monthly costs.
Volume decides everything. The truck covers its costs at 1,051 customers a month, about 53 a day. At 60 customers a day, it keeps $1,424 a month, or about $7 an hour for the owner. At 100 a day, it keeps $9,040 a month and pays back in 10 months. Each extra customer adds $9.52 to profit. Events, catering and lunch spots near offices drive the busiest days.
Small changes in price and food cost matter too. Raising the average ticket from $14 to $16 lifts profit to $6,320 a month. Cutting food cost from 32% to 28% lifts it to $5,120. Working 25 days a month instead of 20 lifts it to $7,850. Use the sliders under the calculator to see which change helps your truck most.